Hey! I’m excited because I think I finally figured out the proper title for what I do on a daily basis:
I am a Communication Designer. Specifically in health care. This definition is broad/vague enough to encompass all that I do, but specific enough to aptly describe it. On a day to day basis I’m: designing customer service banners & poster; ordering promo items; manipulating image & text; editing photos; creating brochures & mailers for different hospital departments & programs; gathering information and laying out hospital-wide newsletters; coordinating physician lectures & mass faxing flyers; writing press releases; taking photos & writing copy for our website. You get the idea …
A Communication Designer “seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Its process involves strategic business thinking, utilizing market research, creativity, and problem-solving.” I work mainly with visual & text.